Tuesday, January 18, 2011

Web Analytics - Major Importance In On Line Business

Web analytics is a component of online business that has been gradually gaining momentum in the last half dozen years, whose time, many say, has officially come, based on Google's acquisition. In general terms, web analytics is the process of collecting data on the activities of people accessing your website "visitors" - how I found you when you visited, pages you looked, what they bought or downloaded , and so on, and data mining information that can be used to improve said website.

Web analytics are very important in the business line. Tracking the history of visitors and keep doing research and analysis should be. We know about the visitors and their views through these tests. The use of Google Analytics are increasing day by day. analytical professionals are in greater demand in the market. Not everyone can become an expert in analytical. You need to think big, display and case study.


business should be careful about:

1) Bounce Rate:

The bounce rate is something that helps you to know that the number of visitors leave your site. higher dropout rate means visitors are not interested in your site. Minor means visitors are happy to be in place. It is always best to do the bounce rate of 0%, however, is not possible, so it is better to keep less.
2) Duration of visit:

How do visitors stay in place long on average? If most visitors are good amount of time on your site means they're reading something on your site that is useful to them. Thus duration of the visit is always important to know the viewer's interest in your site. According to this measurement can optimize your site.
3) Visit depth:

Visit depth means "If the visitor is showing interest in visiting the other pages on your site too?" If a visitor visited most of the pages of your site and spent a good amount of time on each page says your awesome site. Visited all the pages and spend less amount of time is not good. No other sites visited is bad. So look further help grow your business and brand.

4) Returning visitors:


More return visits means that you have loyal readers of your site. If a visitor come again and again to your site means that you liked your site and found it useful. Such readers are referred to as faithful readers. loyal readers you have, much more popular than your site is. It is very important to have more return visits. Always try to increase the number of normal visits and return visits.

Most search engines take into account all these factors, to show your website in major search engine results for a particular keyword. So it's important to take note of all these issues and continue to work and optimize for success in your business. Comment your thoughts.

Search Engine Optimization Tips By SEO Expert Ahmedabad

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