Thursday, January 27, 2011

Content Optimization for Search Engine Optimization

For any website to be constantly present in the first search engine result pages (SERP's), content optimization plays a vital role. It is very clear that the content is a critical asset that determines the best way the site is in terms of information available to visitors. Content is not only important for the visitor, it is also important for search engines too.

Search engines lay great importance on content and content optimization in the evaluation and ranking of a website. A content optimization strategy good will a better chance of ranking in the first months of SERP. In addition to quality content, placing all content and links that support also play an important role in determining the rankings.

Recent studies of SEO Experts show that improper placement of the contents and supporting links can have a negative effect on the ranking of a website. It is imperative that adequate research and analysis is performed with respect to the placement of content in favor of most search engines. Studies also suggest that a website should start with the content instead of links for a successful SEO campaign.

Three key points to optimize content

1) The content optimization process begins with the content itself. It is very important that the content present on a web page provides the exact amount of user information. The base content should be written from the perspective of a user and slight modifications, then you can do specifically for search engines.

2) The inclusion of keywords in content is important from an SEO standpoint, however, special care must be taken with keywords to things not in the content. Keyword stuffing can lead to tripping a filter search engine, which can have a negative impact on the ranking of a website and search engine credibility.

In addition to the previous inclusion of keywords in title tags and navigation structure is considered a part of content optimization and plays an important role in the successful performance of an SEO campaign.

3) The addition of internal links in the content, link to other pages on the website is another good technique. This internal linking helps to build a specific theme for the website and provides users the opportunity to navigate to other related pages on the website. Despite the internal linking is an integral part of content optimization, care must be taken when using it strategically. An ideal strategy would be to place a couple of internal links per 100 words of content.

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