Tuesday, April 5, 2011

The importance of email marketing and How To Do Successful Email Marketing

The importance of email marketing we talk all the time, but that employers really know what and how? Unfortunately many people do not harness the power of email marketing and leave a lot of money on the table.

Email marketing is actually relationship marketing
and how you can make more sales through trust and credibility.

Examples of email marketing are:

Newsletter: send a free newsletter for people who subscribe to your list.
Auto Response: This is a sequence of emails sent at preset intervals to the list.
Product / service marketing: the promotion of its product and / or service of a trusted third party

5 steps to successful email marketing?

1} Build your list. One of the best ways to do this is to offer free newsletter. Place a subscription box on each of their websites to allow visitors the option of signing up for your newsletter for more information. You can also use a squeeze page or landing page for this purpose. Mini course
s, surveys and reports can also be used free.

2} Manage your list. The easiest way to do this is to use an autoresponder. You can use software that can configure your site, or use a third party. With the software you pay a single payment and then upload the automatic response to your server. With a third company which will host the automatic response and you will pay a monthly fee. Unless it is very technical it is often a better option to take a third-party autoresponder. Although autoresponders are available free can not be wise to go to this because they often have third party advertisements and fewer features.

3} set the free newsletter. You can configure this option in your automatic reply, such as a newsletter, or as a link to download a web page, or even a blog. You can convey this to your entire subscriber list with a single click of your mouse. It is important to be very sure to publish a quality journal. This will consist of an informative article and advice to help its subscribers. Try not to have too many ads, as it irritates their subscribers. Of course, few ads are always expected. When I started my list had no announcement so he could keep subscribers and get them interested in the newsletter. In this way you can build a better relationship with them.

4} establish a tracking sequence.

This can be a free mini course will have an ad for your product in your signature file at the end of the daily lesson.
It can also be a sequence of informative emails that promote your product. Again, at the end of the email that you have a signature file little advertising of their product.

5} The ads are small solo ads that will tell subscribers about new products (either your own or that of a credible 3 parts). You can create a special list to announce new products. Many subscribers of this type as people like to be the first to know about new products. This list includes early bird discounts and other incentives to purchase.

Tips for better results with email marketing:

Create multiple lists: dig and sort their lists in niches within your niche. Use different age groups and those interested in certain products. This will focus on their ads and get a better response to your email marketing. Be careful to build their lists with each client to a better response. Pay attention to subject lines to get a better open rate. Try to advertise products and services that really meet the needs of their subscribers. You will get a better sales conversion if you do this.

To the maximum response is prudent to your list of double opt in. This means you must confirm before you are subscribed to the list. It is often called a double opt in so doing reduces spam complaints

What you should start doing now with regard to email marketing?

The answer is first, create a list of response. In fact a list of all the ways you can think about building your list of businesses to respond and work in each of them. Try to apply a new list building technique each week. Test and track your promotions until there is a list of multiple ways to successfully build your list. Thus the e-mail marketing is effective and profitable.


Email Marketing tips by SEO Expert Ahmedabad

Saturday, April 2, 2011

Pattern Of Prohibition Or A Penalty - Google

We speak of a ban if the website has disappeared from the search engines eg "Google" index. Is Google more aggressive action may be taken against a site. A sentence is considered a shame if the site can still be found in the Google index, but suddenly get much worse scores from the ranks of the keywords associated with that previously had good results based on Google algorithm. In both cases it is important to find the root cause of the problem and adapt to the matter immediately. Sometimes it is easy to see what the problem. In most cases, this can be a daunting task / work hard to find.

In Google Analytics, we see a prohibition or a penalty of a pattern when you look at traffic from Google:

Google is constantly trying to improve their ranking algorithms. A decrease in the ranking of keywords and thus the traffic of Google, therefore, does not mean that there is no prohibition or penalty. It may simply be that Google is not enthusiastic about a site as before. You see, for example, often occur at sites that have content is not unique, as it is called thin affiliate sites. Thin affiliate sites are content sites that add little or no value compared to some existing content provided by the merchant.

To make this even clearer: if the site no longer exists in the index case, not a ban, unless the pages within the site for search engines are excluded, eg via robots.txt. For example, Twitter, in this case.

To receive a penalty that Google believes its webmaster guidelines are exceeded is considered a bad sign. Why is it so important that the guidelines are well known. With the guidelines as a starting point I will list here the most important
issues concerning the prohibitions and penalties:

* Provide any other content to search engines that you offer your visitors. This is known as masking.
* Do not insert hidden text or hidden links on your page (for example, text / link to enter the same color as the background color).
* Do not spam keywords in either the text or the title of the target pages.
* Get plenty of exclusive content added. This is often a problem especially with a partner or affiliate sites and online shops.
* Do not participate in link exchange programs to show their results improve.
* If a third party can pay for links, please use the rel = "nofollow" on.
* Optimize your site: make sure that it is so slow that frustrates visitors to your site.
* Do not attempt to use automated methods to obtain references. For example automated response to forums or blogs with mostly simple sentence such as "Great article!" And then a link to the site.
* Please provide a good editor:
- Do not link to bad neighborhoods or sites that also have a penalty or ban. If you want to do, then use the the link.
- Ensure that the references do not lead to a page that does not exist, ie, carry a 404.
SEO alert (next) or penalty ban

At the moment there is or appears to be a sanction or prohibition and urgent because of the following
To begin: First, because of the loss of revenue that would be every day if the site is bad or missing.

Second, as soon as possible to regain its position, it should immediately begin to trust Google. Even better, of course, if we are getting closer to a fine or a ban may also help predict future problems.

Most webmaster should take into account a number of things and keep a clean slate.


These are the known types of Sorrows Google:

Rating -6 penalty - this penalty newest hit # 1 in Google Webmaster positions with no warning. Google had said it was a mistake and quickly fixed. But the general theory is that the death occurred due to stagnation of linkage or excessive optimization.

30 Penalty Enforcement: This penalty seems to hit the web pages that focus on AdWords and have very little content. These web sites are often involved in the guestbook spam, using JavaScript redirects (instead of a redirection 301), or use the entry pages. Web pages with redundant links have anchor text keywords also appear to enter the # 30 + ranking.

50 Penalty Payment Links: Google wants to see a tag rel = "nofollow" on that link so it does not pass PageRank. Those seeking to buy their way into the top ranking through link farms, directory lists and found your website (s) were hit with a penalty of -50.

The penalties seemed to been a major disruption to thousands of websites in the last quarter of 2007. This type of sanction may also be triggered by suspected link exchanges and participation in various link schemes as defined in the Google Webmaster Guidelines.

PageRank Sentence: This first appeared in October 2007. Google sent this wave of sanctions that targeted websites selling sponsored links and blog posts that happened in the line of the page to advertisers. Large web sites, saw their numbers drop dramatically PageRank. This Google penalty affected nearly everyone on the internet. That is somewhat ironic, because PageRank has very little to do with calculations in the search results.

Google -950 Penalty: The most serious of all punishments Google knows. Some think that this penalty is the "last straw" and Google just remove your site from its index if you do not get their act together and play by their rules. This penalty seems to be applied to a specific page on a site and not the entire website.

The current theory with the -950 penalty is you have to do either with the affiliate links, content and relevance of the search, or aggressive link building to a specific page. This penalty is basically the kiss of death, as it would take many months to repair the damage, but were able to make your website, absolutely clean again on Google.

Search Engine Optimization tips by SEO Expert Ahmedabad

Friday, April 1, 2011

Article Writing And Blogging Best Way To Improve Website Traffic

Starting a business and make a mark in the Internet world populated by millions of websites of hope is the magnanimous challenge. Although not all sports web sites of the same issues, yet there is no denying the commercial success of any website has become competitive as it is crucially important. With people becoming too dependent on search engines to find information and web sites, search engine optimization justifies its relevance and necessity of all web sites competing to exploit the Internet as a global market.

SEO tactics include accountants, two very similar and under budget are blogging and article writing. A better understanding of the two SEO techniques can give your website a better view, since both links and articles are very favorable in the search engines.

For starters, blogging is like a newspaper, only online and there is a website called a blog that lists entries in reverse chronological order by default. Given that anyone can create a blog on any topic, blogging is for the trips made on a personal note that is not expected to be made real. While blogs can rank high in most search engines, further analysis is necessary when it is used as a SEO technique.

Write an article, by contrast, is writing articles to expose the professional expertise. The items are usually made by experienced and professional writers of the articles you need to be factual and accurate, and should be emphasis on detail.

Another difference between them is that blog entries required more time to do and it reflects the writer's view on the subject you are writing as items are meticulously realized and market-oriented and education.

While blogs are much better in providing new parts, but without time information in the articles, even poorer results when it comes to exposure compared to online articles. Unless a blog is already popular, the chances are always bright for your items to be seen and read by people, in all likelihood.

Articles of a website to show your expertise in a particular area of business and can help attract customers, if you look at the business perspective. Be sure to write the article carefully since the popular perception, the movement of quality items can really bring qualified web traffic to your website swarming.

The use of these SEO techniques is one of the best ideas you might want to consider. Blogging has its own market in terms of network users and should not be left alone. Place a concise contextual links, along with a link to a detailed article on the subject is a combination of two strategies. This will not only help gain the attention of its readers to your product but also attract more readers to your articles, and indeed to your website.


Search Engine Optimization tips by SEO Expert Ahmedabad

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