How Will Google Caffeine Affect SEO?

There has been a lot of buzz in the SEO industry with the formal launch of Google’s new indexing system Google Caffeine. Many of our clients are interested in how Google Caffeine will potentially affect their SEO Expert . Here are some insights…

An Overview of Google Caffeine

Google Caffeine is not a change in how Google ranks websites – it is a change in how it indexes and then presents new information online. Rather than taking a few weeks to browse the web and then update its index (ie what you see when you conduct a search) it can update its index as soon as it finds a new piece of information. Caffeine was developed to improve the speed, relevancy, size and comprehensiveness of Google’s search.

SEO Will Be Picked Up Faster

As Google is able to index content faster, any SEO activities being implemented will have a faster impact on SEO rankings. So rather than waiting for weeks for SEO activities to be seen by Google you can expect them to be picked up almost straight away.

It’s important to note that the current ranking factors still exist but the work done to improve SEO rankings will take effect faster.

A Greater Importance on Real-Time Web

Google is placing a greater importance on the real-time web integrating Twitter and Facebook updates directly into their search results. This means that utilising social media and social bookmarking as part of your SEO strategy will not only assist in ranking within the real-time search results, but will also help Google index your content faster.

It’s All About Quality Content

Google Caffeine has been developed to find the highest quality content in the fastest possible time and then to present it to the end user in real time. Producing and posting high quality content to your website and then actively promoting it online will be critical to building authority and achieving SEO rankings.

Website Speed Has A Greater Importance

Google now places a greater importance of the speed and reliability of your website. This means that if you have a poor hosting company that has a poor uptime track record you may see your rankings affected. Does your hosting measure up? It also means that a slow website may also detrimentally affect your rankings, so anything you can do to improve your website load times will be beneficial.

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