Monday, June 13, 2011

Promoting And Marketing By Blogging

Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it's users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that's why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it's safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.

Let's check out a few examples. When I got into online marketing long time ago, I started with this keyword, strap tie downs , at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, the honeymoon lasted until google changed it's mind. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks.

Old and outdated linking campaign lost to content linking, what's next? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. It's never too late to build good blogs for business purpose, take a look at this blog, top smartphone 2011 , I didn't put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, such as logistic strap , you will have the power to push any sites up in search engines.

Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you're good to go, as long as you don't stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn't expect things to improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day .

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