5:42 AM
SEO Expert
Lately google made some changes to their ranking algorithm, in the hope of offering it's search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it's safe to say that old way of link building is doomed.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, it's safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won't work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, ratchet strap , it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the honeymoon lasted until google changed it's mind. Now let's look at another keyword, chain pullers, we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it's not true, there will never be too many good blogs, such as this interesting blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, you probably think this site won't rank a all, much to my surprise that the site actually ranks for quite a few keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance power tools , you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn't matter you're doing SEO or advertising your business, keep doing what we have to do till the end of world.
Tips by SEO Expert Ahmedabad
Posted in: 
0 comments:
Post a Comment