4:54 AM
SEO Expert
Last month, world-renowned search Google.com launched a new feature to its search engine results page or SERP called instant Google. After hearing about it, people began to worry about the effects that could cause SEO and PPC advertising. Began to question the significance of these Internet marketing strategies since Google has launched instant.
However, for those who have been in the business of search marketing enough to have understood how SEO works, you know the answer to the question: "Is SEO dead?" And the answer is NO. In fact, SEO is not going to die, because their techniques are dynamic and can adapt to changes, for example, user search behavior, which can have an effect on SEO strategy.
Before pointing instant Google factors that can influence SEO and PPC, familiar to what the new feature of Google is about is crucial.
The truth about Google instant
Instant Google search is a combination of prediction and real-time display that shows new and different results for the entry of a query. Uses full auto shows different results in SERPs and presents the user to predict search terms in the drop-down box, located just below the search box.
The search function latest engine was to make queries faster and more convenient. In reality, people can save two to five seconds on every search. Basing on the fact that people can read faster than type, through this, there is less time to devote to writing and more reading. If people around the world use Google instant, would have saved approximately 11 hours per second, or seconds 3.5 billion every day.
Another good thing about Google is that you can immediately choose to activate or not. Just click on the link next to the search box to turn the feature on or off, depending on your preference. When activated, the arrow key to the right becomes the "I'm Feeling Lucky" button that takes users to the first search result directly without going into the SERPs.
Instant Influences
With Instant, clickthrough rate (CTR), which measure the effectiveness of campaigns, the first row and the second increase in value at the expense of the third and fourth rows. This means that the positions one and two are the two most significant ranges. Because of this, SEO strategy must adapt to this change.
Conventionally, users used to examine meta descriptions and suggested webmasters add calls to action within those descriptions to attract those sites. Now, calls to action should be placed in the title tags, as users will not spend time in the descriptions of instruction and will be based increasingly on the predicted long search for them.
However, the greater influence of the search function has to be the search for long tail searches prediction and suggest different sites, especially those sponsored, before introducing the entire query. Users are told to click on these sites suggested and may miss the initial consultation.
A study, organic traffic has increased by 5%, while the variety of keywords has unfortunately fallen in the ratings by 15%. Thousands of keywords are not giving the traffic due to the snapshot.
Webmasters need to keep a constant watch on changes in user behavior before changing the search strategies that best instant Google.
Pay Per Click
Through PPC Internet advertising sites to get the marketing and advertisers pay the host each time you click on their ads by a user. Sites with search engines, advertisers typically bid on keyword phrases important to your target market.
Changes caused by Google's instant
Advertisers will benefit from the rule of three seconds for free: the impressions are counted if, within three seconds that a user does not do any of the following:
• Clicks on "Search"
• You click a refinement
• Select a prediction
• Click on a result
• Clicks on "Enter"
If the mark is presented for all instant refinements Google when users make their queries, which are selling is significant. With the three-second rule, the print result is likely to increase, despite his announcement to a low position on the page and be noticed "under cover" of the screen.
However, it could decrease the percentage of clicks, which in turn potentially affect its quality. This implies that the impression count will go through a period of long tail. The result is even more to reduce awareness and, ultimately, reduced market share.
If the result of changes to the slightest doubt, AdWords cost per click (CPC) may also increase, as there is a smaller inventory of key phrases. Of course, this does not bode well for advertising. You only need to spend more to get the same volume as they did before the snapshot was developed.
Webmasters are advised not to change the metrics and instead of constant monitoring of KPIs (key performance indicators) associated with SEM and SEO. Filtering the metric by the browser is also recommended, as are selected browsers (like Firefox and low versions of Internet Explorer) is not affected by Google instantly. The feature is compatible with IE v8, v5 Safari, Firefox v3, and Chrome v5 / 6.
Key indicators to monitor the volumes of search key phrases targeted AdWords, to understand what Google can do to instant key terms of employment. If downward trend for AdWords, you may need to modify their tactics to highlight their work in terms that have more potential. Also, keep in mind the volume of keywords, as they can with Instant uptrend which now has the three-second rule.
To sum it all
This new feature of Google now plays an important role and webmasters need to monitor the effects of Google jealously instantly. However, has only been running for about a month. These speculations need to examine thoroughly.
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