We speak of a ban if the website has disappeared from the search engines eg "Google" index. Is Google more aggressive action may be taken against a site. A sentence is considered a shame if the site can still be found in the Google index, but suddenly get much worse scores from the ranks of the keywords associated with that previously had good results based on Google algorithm. In both cases it is important to find the root cause of the problem and adapt to the matter immediately. Sometimes it is easy to see what the problem. In most cases, this can be a daunting task / work hard to find.
In Google Analytics, we see a prohibition or a penalty of a pattern when you look at traffic from Google:
Google is constantly trying to improve their ranking algorithms. A decrease in the ranking of keywords and thus the traffic of Google, therefore, does not mean that there is no prohibition or penalty. It may simply be that Google is not enthusiastic about a site as before. You see, for example, often occur at sites that have content is not unique, as it is called thin affiliate sites. Thin affiliate sites are content sites that add little or no value compared to some existing content provided by the merchant.
To make this even clearer: if the site no longer exists in the index case, not a ban, unless the pages within the site for search engines are excluded, eg via robots.txt. For example, Twitter, in this case.
To receive a penalty that Google believes its webmaster guidelines are exceeded is considered a bad sign. Why is it so important that the guidelines are well known. With the guidelines as a starting point I will list here the most important
issues concerning the prohibitions and penalties:
* Provide any other content to search engines that you offer your visitors. This is known as masking.
* Do not insert hidden text or hidden links on your page (for example, text / link to enter the same color as the background color).
* Do not spam keywords in either the text or the title of the target pages.
* Get plenty of exclusive content added. This is often a problem especially with a partner or affiliate sites and online shops.
* Do not participate in link exchange programs to show their results improve.
* If a third party can pay for links, please use the rel = "nofollow" on.
* Optimize your site: make sure that it is so slow that frustrates visitors to your site.
* Do not attempt to use automated methods to obtain references. For example automated response to forums or blogs with mostly simple sentence such as "Great article!" And then a link to the site.
* Please provide a good editor:
- Do not link to bad neighborhoods or sites that also have a penalty or ban. If you want to do, then use the the link.
- Ensure that the references do not lead to a page that does not exist, ie, carry a 404.
SEO alert (next) or penalty ban
At the moment there is or appears to be a sanction or prohibition and urgent because of the following
To begin: First, because of the loss of revenue that would be every day if the site is bad or missing.
Second, as soon as possible to regain its position, it should immediately begin to trust Google. Even better, of course, if we are getting closer to a fine or a ban may also help predict future problems.
Most webmaster should take into account a number of things and keep a clean slate.
These are the known types of Sorrows Google:
Rating -6 penalty - this penalty newest hit # 1 in Google Webmaster positions with no warning. Google had said it was a mistake and quickly fixed. But the general theory is that the death occurred due to stagnation of linkage or excessive optimization.
30 Penalty Enforcement: This penalty seems to hit the web pages that focus on AdWords and have very little content. These web sites are often involved in the guestbook spam, using JavaScript redirects (instead of a redirection 301), or use the entry pages. Web pages with redundant links have anchor text keywords also appear to enter the # 30 + ranking.
50 Penalty Payment Links: Google wants to see a tag rel = "nofollow" on that link so it does not pass PageRank. Those seeking to buy their way into the top ranking through link farms, directory lists and found your website (s) were hit with a penalty of -50.
The penalties seemed to been a major disruption to thousands of websites in the last quarter of 2007. This type of sanction may also be triggered by suspected link exchanges and participation in various link schemes as defined in the Google Webmaster Guidelines.
PageRank Sentence: This first appeared in October 2007. Google sent this wave of sanctions that targeted websites selling sponsored links and blog posts that happened in the line of the page to advertisers. Large web sites, saw their numbers drop dramatically PageRank. This Google penalty affected nearly everyone on the internet. That is somewhat ironic, because PageRank has very little to do with calculations in the search results.
Google -950 Penalty: The most serious of all punishments Google knows. Some think that this penalty is the "last straw" and Google just remove your site from its index if you do not get their act together and play by their rules. This penalty seems to be applied to a specific page on a site and not the entire website.
The current theory with the -950 penalty is you have to do either with the affiliate links, content and relevance of the search, or aggressive link building to a specific page. This penalty is basically the kiss of death, as it would take many months to repair the damage, but were able to make your website, absolutely clean again on Google.